Major Reasons Why Digital “Transformation Via Disruption” Is Not Always a Good Idea

Digital transformation is the complete process of realigning of the business and technology models with considerable investments in order to effectively engage the target customers on the digital medium throughout different phases of the customer experiences. The major aim of digital transformation is to correctly address the customer needs in the best possible manners. Digital disruption is said to occur when any of the existing industry comes across a major challenger which offers bigger value to the customer base. The challenger company’s offerings are much superior to what the existing firms are offering. As a result, the existing firms are not able to compete with the new player in the market.

Author: Nat Lafleur

Internet Marketer for 16 years, I am passionate about all aspects of promoting online and local businesses. From Video marketing to search engine optimization, email marketing, list building, and much more, I can help you shine online. Contact me today.

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