Whose attention do you want to get and keep with your content? Having a target market in mind as you create your content for prospects and profits is crucial to the continual growth of your business. Two of the benefits for creating profitable content with an eye on a target market are: 1. It will enable you to know what your market needs and wants to solve. This knowledge will position you to provide solutions that are relevant to that market. 2. It will help you write directly to them, so that you focus your energy on bringing value to your market.