‘All care and no responsibility’ is the modus operandi of the solo ad industry. All they do is guarantee that they will deliver the number of clicks you ordered from them, so let’s be clear on that.

According to the vendor their responsibility ends when someone clicks on the link in the email they send their list about your offer. But they also have another responsibility:

– To supply quality traffic

The Big Solo Ad Conversion Lie

And don’t be swayed by their claims of great conversions. Maybe they do have great conversions from their clicks, but when they talk about conversion they’re talking about opt ins, NOT sales. BIG, BIG difference.

Some solo ad people say it’s OK not to make immediate sales – as long as you keep following up with your emails. But what if the solo add vendor sent you junk traffic? I’ve had that situation where I got lots of opt ins (better than 50 per cent). I then sent them my high impact follow up emails FOR MONTHS, and still nothing happened. They didn’t open my emails, and they didn’t buy my product because they were poor quality people with little or no interest in what I was promoting.

The reality is that you may get good opt ins from the traffic they send you and still not make sales because you have a non converting offer, but it could also be due to junk traffic – they’ll opt in but will never buy anything from you no matter how good your offer and how good your email follow up is.

Many marketers fall for their false promises of high opt in rates and get sucked in, then wonder why they lose money.

Recently I saw a comment from a well known solo ad vendor in response to a complaint that solo ad traffic didn’t convert. His response amazed me:

“… it means you didn’t do any work to convert those leads into sales. That’s YOUR responsibility.”

Get the point? No matter how bad their traffic is this is the position they’ll take. True, it is our job to send people on our list effective auto responder messages to build relationships and further promote our offer. But here’s the thing:

We’re only as good as the raw material we have to work with. In other words, you can’t turn a sow’s ear into a silk purse. You need reasonable quality traffic to have any chance of making money with solo ads.

So in summary, don’t buy solo ad vendor BS!

The Best Traffic

Notwithstanding the above comments you CAN make money from solo ad traffic providing you follow a few of the simple rules of the game. And that starts with the solo ad vendor. You want someone with a good reputation in terms of honesty and integrity. But you also want someone with a responsive, converting list.

The best traffic is from people who have been previous buyers of similar products to yours. Make sure when you question a vendor that you ask them about the percentage of previous buyers on their list.

General Tips For Solo Ad Buyers

• Buy a small number of clicks initially (100)

• If you are offering them a bonus in exchange for their email address, do not give it to them via the thank you page. Instead tell them they will get it via their email. This will encourage them to give you their PRIMARY email address.

• It is best to buy what is known as Tier 1 traffic. Tier 1 traffic is traffic from USA, Canada, UK, NZ and Australia

• When evaluating a click vendor you must ask the right questions (See below)

Questions to Ask Solo Ad Sellers

1. Where does your traffic come from?

2. Is it mail traffic or funnel traffic?

3. What percentage of your traffic is Tier 1?

4. Do you accept copy or do you only use your own copy?

5. Do you broker clicks or only mail your own?

6. Where can I signup to your mailing list?

7. How big is your list?

8. How many clicks can you send me?

9. Where are the clicks coming from (their list or funnel traffic)?

10. Where did subscribers opt in?

11. How fresh is your list?

Use these tips to reduce your risks and increase your chances of making money with solo ad vendors.