Search engine marketing can be one of the most useful and effective campaigns your company can embark on for expansion. Just consider how much competition there is for each product and service in your city. How do you stack up against them and do your potential customers know who you are and what you do? You serve a big place and if your company wants to thrive in this market, you will need the endorsement of a major search engine… and you get that by optimizing your website for it to rank you higher in the search results.