A question we often ask ourselves is ‘how do I measure the value of my website?’ The problem is that there are so many different value metrics, it’s difficult to know the value of search engine marketing. Each website is different and has a different purpose. That may be selling a service or product, educating people or possibly just creating an online community. One of the ways we measure our websites success is by measuring the number of visitors to the website who engage with the site and are interested in what the website has to offer.