http://www.capidhouser.com Search Engine Marketing is playing more of a crucial part of the overall business strategy development for companies. This is about being found online, being in front of those customers and clients that any business wants to engage with and sell its products and services to. Note that Search Engine Marketing is one component of the execution of a Digital Marketing Agency Strategy as it is important to include Social Media Marketing, Competitive Analysis as well as Reputation Management into the mix to build the complete online profile of the business and the brand in order to effectively communicate with the end user target market segments.