
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs) like Google, Bing, or Yahoo. The goal is to increase organic (non-paid) traffic by ensuring that your content ranks high for relevant keywords.
Key Components of SEO:
1. On-Page SEO:
•Optimizing content with relevant keywords
•Using proper headings (H1, H2, etc.)
•Adding meta tags (title & description)
•Internal linking
•Image optimization (alt text, size)
2. Off-Page SEO:
•Backlink building (getting links from other websites)
•Social sharing
•Influencer outreach
•Brand mentions
3. Technical SEO:
•Website speed and mobile-friendliness
•Secure HTTPS connection
•Clean URL structure
•XML sitemap and robots.txt optimization
4. Content Quality:
•Creating valuable, original, and updated content
•Answering users’ search intent effectively
•Using structured data (schema markup)
5. Local SEO (for local businesses):
•Google Business Profile optimization
•Local citations
•Reviews and location-specific content
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