SEO - Search Engine Optimization

Info

Level: Intermediate
Presenter: Eli the Computer Guy
Date Created: March 12, 2010
Length of Class: 60 Minutes
Tracks

Web Marketing
Prerequisites

Proficiency Creating Websites
Purpose of Class

This class teaches students how to design their websites so that they achieve higher Google Page Rank.
Topics Covered

Why Google Matters
What is SEO
Sitemaps
Backlinks
Page Speed
Internal Links
Google Web Master Tools
Class Notes

Introduction
SEO — Search Engine Optimization — Means building your website so that Google’s robots can understand it easier
Good SEO translates to free advertising on Google
Only Google really matters… Yearly traffic for EliTheComputerGuy.com = Google 18,475, Yahoo 321, Bing 287
What you should have
Analytics
Google Webmaster tools
Local Business Center
About content
Create Content that regular people like
Write as much TEXT as possible
Google does not understand Flash/Pictures/Videos
XML Site Maps
Tell robots what is important on your site
Can be created by hand, using a script, or automatically
Backlinks
One way links to your site from other sites
The more prominent the site the more significant the backlink is
Page Speed
The speed which your pages load will be counted towards Page Rank soon.
Internal Links
Do not use relative links
Page titles matter
WordPress is allows you to do SEO automatically and easily
Resources