SEO Video Tutorial – Search engine optimization (SEO) demystified. Victoria Chemko discusses the basics behind SEO for your business in this edition of the Digital Marketing Postcard, shot from Hermosa Beach, California.

Digital Marketing Postcard – What is Search Engine Optimization (SEO)?

Search Engine Optimization is a way of optimizing your website and web presence for search engines, such as Google, Yahoo, Bing and all of the others out there. There are millions and millions of website out there, and it’s a way of provide results to users on the web that are of higher quality and more relevant to what they may be searching for. And it’s a better way to ensure your site is the site that is being found.

00:35 – What is Search Engine Optimization (SEO)?
01:15 – On-Page (Content) Optimization
01:35 – Off-Page (Links) Optimization
01:48 – Site Usability

Search engine optimization helps your site’s rankings on the web via: One Page (Content), Off Page (Links) and Site Usability.

To find out more about SEO and how to improve your website’s rankings, head on over to the Umami Marketing Blog and check out our latest posts covering SEO, SEO tools, and 7 Steps to get you started:
http://umamimarketing.com/beginners-guide-seo-important/

http://umamimarketing.com/favorite-seo-tools/

http://umamimarketing.com/beginners-guide-7-tips-get-started-seo/

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For more information on digital marketing, check out: http://umamimarketing.com/blog/