Search engine optimization (SEO) is the practice of improving the ranking of a website or web page within search engine results pages (SERPs). The higher the ranking, the more likely a user is to find the site or page. SEO is an important part of online marketing, and it can help a business attract more visitors from search engines. There are several types of SEO: on-page SEO, which focuses on optimizing the content of a website for search engine results; off-page SEO, which focuses on optimizing a website’s backlinks and Technical SEO.

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