One of the most overlooked links in the List Building Chain is the give-away product, or freebie, as I call it. Internet marketers long ago learned that prospects expected a free product, also known as an ethical bribe, before they would hand over their contact details. The problem, however, is that freebies haven’t kept pace with the expectations of prospects, and in this article I want to share with you how free products fit into the List Building Chain, and what you need to do to make sure that they are as effective as they can be.