The amount of information that’s requested on opt-in forms stretches from the sublime to the ridiculous. On the one hand, a bare minimum is requested because list holders are afraid that no one will sign up. On the other hand, some forms request what amounts to a personal biography because the company who is offering their “free” report has a team of market researchers that need the data so that they can stay busy. In this article, I’m going to explain what that bare minimum is, and why you should ask for it.