Small business owners everywhere know the importance of incorporating search engine optimization techniques in order to be found by the search engines and people looking for what they have to offer. Interestingly enough, most Search Engines would store more than just your website’s URL and commonly used words. Ten to one, it will also store the number of times the word you are using appears on a page. The value of the chosen words will increase if used towards the top of your document, in sub-headings, the title of your page, the META tags, and in links.