Indeed, there are more reasons lead generation will top this year’s list of the best online marketing strategies. In fact, if the list will be based on votes and popularity measurements, lead generation will win by a hefty margin. Everyone just seems to like doing lead generation because they see a lot of potential in it. This is also why there are a lot of other businesses that have been started with lead generation strategies and tools as their main offering. The whole phenomenon probably is the largest to hit the Web after the online business industry is born.