Search engine optimization is like compound interest – small decisions have a meaningful impact over time. In this video with Jenni Dazols (Modern Family Finance) and Dan Runcie (Trapital) we discussed where to start with SEO. We covered:
+ Does a new site even have a shot at placing in the top results?
+ How to pick keywords (and what tools to use)?
+ How to do on-page optimization?
+ Does SEO move the needle?
+ Do you have to give up creative control to make good SEO posts?
+ How do you measure SEO-related conversions?

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