The typical Guru will tell you that making money online is easy. They tell you that all you have to do is to create your own in-house list and you are in business. The problem with most people is how to create that list since the gurus keep the “how” to themselves. The building of your list is a serious business and the squeeze page is where it all begins. It is so fundamental that it can be said to be the foundation stone on which you put up your list building super structure.