If you didn’t know TikTok is now considered a search engine, so we need to start treating it like one. Your target audience is constantly searching for solutions to questions they have on TikTok. This is why it’s so important to use a proper SEO strategy in your bio and content. We want your videos to rank higher in search results so they are more likely to get watched. Having a proper SEO (Search engine optimization) strategy in place is extremely important. If you missed my videos explaining SEO and keyword research check out my TikTok profile audit playlist.

TikTok’s algorithm can pick up on keywords placed in your bio, on screen captions/text, description and what you are verbally saying out loud. So when planning your content make sure all of these areas include proper keywords. If you are looking to audit your own TikTok profile and learn more about search engine optimization and keyword research, make sure to check out my profile audit playlist on TikTok. If you don’t want to do all the work yourself, you can easily book a TikTok profile audit with me.