You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?
Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!
Human brain can restore 90% of information that is visual!
Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.
When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.
What is an infographic?
– A graphic or visual representation of information or data in an interesting manner that can boost your content.
What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!
Why should you use infographics?
- Ability to get shared on digital platforms
Infographics if interesting and useful get shared multiple times on internet thus making them popular. - Complex data made easy through visual display
Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics. - Comparison
Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better. - Generating backlinks
Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks. - Increased brand awareness
Infographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach. - Increased traffic to your website
Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.
Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?
Well you could hire an experienced designer to create an eye-catching infographic for you.
DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!
