I frequently hear new students asking, “What on earth is a squeeze page?”

A squeeze page allows website owners to overcome the biggest obstacle they face. What is the obstacle? People don’t trust and don’t buy.

In this article, you will discover:

• The 1 thing you absolutely must understand and avoid if you want to make money online.

• 3 ways to get more enjoyment out of your online activities.

• How to use a simple blueprint to skyrocket your chances for success.

Please remember this:

• Surely, the internet offers the average person the opportunity to build financial security for themselves risk free. The internet is a shimmering river of dreams.
• Unfortunately, the World Wide Web is a swamp of con men and their smoke screens. If you haven’t succeeded yet online, this would explain your lack of success.
• Sadly, everything is made to seem so complex and hard to do. It is not complex and there needn’t be anything special about yourself to be a success. It’s just that the cards are stacked against you until you learn how things really work.
• Happily, if all the talk and innuendo on the web has left you near tears in frustration and fear, take it easy and relax. Take a deep breath and let your body sink into a warm bath of peace.
• Gladly, we are about to take aim at all the smoke screens and shell games and point you in the right direction. It is not rocket science!

The most important thing to understand are the results of some research Google has done and how to avoid getting stumped by it. Google found that the average person goes to a website 7 times before actually buying even if the site offers the exact product they seek at an incredible price. People don’t trust.

Here’s the first way to increase your enjoyment of your online enterprise. Build a site around something you love. If you love the smell of roses, think about building a site about roses. Your enjoyment of the main theme of the site will radiate through your content and visitors will pick up on it, not to mention your efforts will be much more pleasant.

If you love the feel of soft fur under your hand, think about a pet site or, even more focused, one on a particular pet like Chihuahua dogs.

Fortunately, there is a simple way around the 7 visit obstacle. It is called email marketing. I’m sure many sites you’ve visited have little boxes on them asking you to swap your email address for some freebie or other that they offer.

The reason for this opt-in form is so that they can send you a friendly email once a week or once a month giving out information on whatever you, the visitor was searching for. This builds trust very quickly and then the people will start to buy.

Email marketing is an easy way to work your way around the 7 visit barrier that Google found.

The problem is, how to get them to sign up in the first place?The solution is a squeeze page.

What is a squeeze page? It is a page on your site that offers something of value to the visitor like a relevant news letter, a free eBook or some such inducement. It is also called an opt-in page.

There are many opinions about how best to set up your squeeze page. One recent problem is that people are fed up with free reports and eBooks that clutter up their hard drives. Most opt-in forms look the same and people shy away.

The second thing to incorporate into your online business that will give you more enjoyment is to research your subject thoroughly when you are creating your give away. People love something short and to the point and you will enjoy creating something that will satisfy their needs.

Make it sensual. If your site is on preserves, mention the taste of a tangy jam or the silky smooth taste of fine honey.

An excellent example I have seen is a video on how to build an outdoor picnic table. The instructions were excellent and, at the end, he offered to swap peoples’ email addresses for a one page PDF which contained a complete list of materials they could bring to the lumber yard to get everything they needed to build their own.

He described the buying in such detail that you could smell the piles of lumber.

The third thing to make your online experience a real joy is something called affiliate marketing. You can offer the best products for sale and never have to risk a dime.

How sweet is that? No risk and you don’t have to settle for junky items on your site. Make sure to look into this as you develop your site concept.

The simplest blueprint for success is to have something simple and highly valuable to offer your visitors. A list is good. So is a resource guide or a set of tools for your visitors to use like simple software solutions.

The old opt-in boxes are a real turn off to most people. Fortunately, there are new ways of doing old things like video opt-ins, double opt-ins and so forth.

How to learn about opt-in forms? The best way is to go from site to site and judge how you feel about the form they use. You will quickly see that some types of forms are really appealing and others leave you flat.

What if an opt-in doesn’t suit your website like for a plumbing site or a camp site? Think videos or some other things that potential customers would find useful and informative.

Using modern technology, anyone can produce something of value that visitors wouldn’t mind keeping on their hard drives.