Email marketing is a great way for entrepreneurs to stay in touch with their customers. It can be done fairly cheaply which is why it has proved very popular for business owners. They can stay in touch with their subscribers at the touch of a button. Another benefit of email marketing is the fact that almost every one of your prospects is likely to have access to email so it is certainly worth staying at the top of their mind in this way.
The problem for a lot of entrepreneurs is that they do not realize just how simple it can be to do this in a strategic manner and so they go right for the sale instead of trying to get their prospects onto a mailing list. You are more likely to convert people into customers if they hear from them more than once.
And then the other complication would be when entrepreneurs try to make the whole thing really complicated. They delay and delay on creating an email campaign because they are nervous about getting their message out into the world. They are worried that they will lose the people on their mailing list and they forget that it is alright to lose people who are not likely to buy from you from the list.
Each name on the list is being paid for, so let the ones who refuse to convert to buyers go. That is absolutely fine.
So, How does email marketing work?
The idea is not to use your normal email inbox to send out a lot of emails to your prospects. You may find yourself blocked by your internet service provider or email service provider in no time at all. The idea here is to use an email Autoresponder service like AWeber or GetResponse or InfusionSoft to store all the email addresses of your prospects and then send out an email from there.
The added benefit to doing it this way is that you can automate the delivery of emails which means that everyone that joins your mailing list get access to the very same emails and they get conditioned to hear from you in exactly the same way. And yes, either they like what you have to say or they don’t. Whichever way, you keep only people who are interested in you and your products.
To increase the amount of engagement and sales from your email marketing campaign, consider optimizing the emails. This just means testing and checking which emails get the best open rates and click through rates. And so, over time, you will see what works best and get a great email marketing campaign in place and continue to make an abundance of sales from it.
