In this SEO video series, we will be learning what is Search Engine Optimization (SEO), how to do SEO, SEO Strategies, Types of SEO, and more. This is part of a series in Startup Marketing. We try to present an easy guide and explanation for startup topics such as SEO.
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimising it so search engines like Google show it towards the top of the page when someone searches for something.
How search engines work
Search engines are like libraries and listings for the digital age.
Instead of storing copies of books, they store copies of web pages.
When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.
How SEO works- In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic searched.
This is because all search engines have the same goal: To show the best, most relevant results to their users.
This video also talks about the benefits of SEO such as free and consistent traffic to the website, user experience focus and more.
There are 3 types of SEO – On Page SEO, Off-page SEO and Technical SEO
We will be looking into these types in other videos of this playlist.
SEO Strategies
There are 4 types of SEO Strategies. -White Hat SEO, Black Hat SEO, Grey Hat SEO, & Negative SEO
We will be covering these topics also in other videos. Check the description box for the links.
Chapters:
00:00 – Introduction
00:32 – What is SEO?
01:10 – How do Search Engines Work?
02:02 – How SEO Works?
02:50 – Benefits of SEO
03:15 – Types of SEO
03:45 – SEO Strategies
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