What is SEO? This short video will try to explain it.
Search engine optimization has 4 parts:
Keyword Analysis
On-Page SEO
Off-Page SEO
Local SEO
Keyword analysis needs to be taken seriously when you do an SEO campaign. It is the foundation of your SEO project. The purpose of SEO is to rank your website so that you get more quality traffic. So start with excellent keyword analysis! Some free tools for keyword analysis- Keywords Everywhere and Ubersuggest
On-Page SEO is the process of optimizing individual web pages for better ranking. Tools to use: MozBar and Yoast SEO Plugin (both free)
Off-Page SEO is the link building process that helps rank your website. Tools for backlink analysis: Ahrefs is a great one!
Local SEO is location specific on-page actions and citation building. Reviews are another important ranking factor for local SEO.
Learn more here: https://bizmapllc.com/what-is-seo/