Search Engine Optimization(SEO) marketing is the process of taking measures to gain organic traffic from search engines. Simply put, organic traffic is the opposite of paid traffic, i.e., the users who view your content are not referred by any paid promoters. Rather, the viewership is attributed to the content’s backend structure, the website layout, and the frontend user-oriented content.

After understanding SEO’s meaning, this ‘What is SEO?’ blog goes on to discuss the SEO fundamentals and its principles.