Congratulations like many proud online marketers before you; you’re now considering bulk email to launch your website up into the stratosphere and beyond! Yes, email marketing works!
It really does, but unless you’re a computerless Hawaiian still living back in the 1990’s “Spam” is a marketing curse word that many choose to simply avoid at all costs but not really understanding what it can truly mean for your business.
Many business owners, online marketers, and lookie-loos alike all have the same questions about email marketing and how it reflects on their company.
If I send bulk email promoting my business will I get into trouble? What are the laws surrounding the US Can-Spam Act and how can I be assured I will be advertising my company properly, and compliantly with the US laws?
The sending of bulk email was, for the most part, illegal until The CAN-SPAM Act of 2003, this was signed into law by President George W. Bush on December 16, 2003. The backronym CAN-SPAM derives from the bill’s full name, controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.
The CAN-SPAM Act has been referred to as the “You Can Spam” Act because critics of the bill claim it fails to prohibit many types of email spam and preempts some state laws that would otherwise have provided victims with practical means of redress. In particular, it does not require e-mailers to get permission before they send marketing messages. It also prevents states from enacting stronger anti-spam protections and prohibits individuals who receive spam from suing spammers except under laws not specific to e-mail.
The benefits of email marketing are, it get’s to the customers inbox instantly, and can generate sales fast. Sending out a large email campaign is a great way to market your business, raise funds, or just keep in touch with your audience and build your contact database for your company. In 2013 over 90% of all major online businesses use email marketing to build their brand.
Many businesses are taking advantage of these marketing freedoms that are allowing many businesses to excel with compliant bulk email marketing practices using compliant companies for their email marketing services. Email marketing is one of the most cost effective ways to send your corporate message out to potential customers online. A good quality targeted email list can allow you to pinpoint only specific consumers that have an active interest in your product or service. Even if you need to invest in specialized bulk email software to support your efforts, you’ll still be saving large amounts of marketing dollars compared to the cost of advertising through traditional media.
