Google looks at many things about you and your site behind the scenes to determine whether or not your attempt at advertising with them will be rewarded with favorable positioning as you spend advertising budgets with them – and these things mostly have to do with SEO. The first thing you need to realize when advertising on Google is what Google’s prime objectives are and one of the key things here is that they are looking to put quality search result content in front of those using their search engine. They want consumers of content to find what they are looking for when they search for something – and from whatever technology platform they choose to search from including desktops, tablets and mobile devices. This article discusses these Google objectives in relation to SEO practices and Search Engine Marketing campaigns run through Google AdWords.