There is a fine line between being too formal and being too casual, thus careful consideration should be given to the intention of the email, the product being touted and the person receiving it. Loosely meaning that if the recipient is to be addressed in his or her capacity as a member of a company and representing its interest then the email may be expected to take on a more formal tone but if the email is meant to tweak an individual’s interest on a more personal basis then perhaps the tone should be changed accordingly to a less formal one.

However, having said this, it would also not really serve any purpose to keep the tone of the email so formal that it becomes almost superficial and without any personal connecting connotations. Using the personal touch as a measurable bench mark and trying to design the mail as closely as if the individual was making a presentation in person would give the email a more exciting an approachable tone. This will also help the recipient to connect to the general content, more so if it is designed in an interactive way. The personality of the sender should ideally be felt and the email should also create a sense of comfort and trust between the two parties. Establishing a slightly more personal platform to work on through the initial email will adequately provide for any future exchanges.

Here are some suggestions to capture the readers attention when you add personality to the email:

The secret of… this is a good headline because most people like the idea of being able to crack a good secret. Fancying themselves to be part of the privileged few is enough to draw the attention of most individuals.

A quick and easy… also another attention grabber because it implies the least amount of work or effort needed to get optimum results. This definitely tunes into the average individual who looks for ways to exercise the least amounts of efforts to get things done.

Now you can… Is attention grabbing because it creates the perception of power in the individual’s hands thus making the prospect of being in total control worth exploring. Besides this it also implies the encouragement and probability of being able to adequately provide solutions to problems.

Being an expert of… people are often attracted to this type of headline as they would like to explore anything that implies it can provide the platform for fine tuning skills to be the best. Everyone wants to be an authority in their chosen area.

How to… are also equally popular attention grabbing headlines and there are always an incredible amount of tips and clues on getting things done easily and seemingly painlessly.

Number ways to… Is purported to be the most popular by far probably because of its more concise form of providing information and tips to the subject at hand.